Harrogate Town AFC have announced Ticketmaster Sport as their official ticketing partner.

The announcement follows feedback from supporters about the matchday experience and is part of a £3.5million investment at the club.

Ticketmaster, who work with English giants Arsenal and Tottenham, will be Town’s official ticketing partner on a long-term contract with immediate effect.

Benefits include a fully mobile optimised user interface, digital season and match tickets and a new functionality that allows tickets to be allocated to friends and family.

Hamilton Mattock, Harrogate Town Ticket Office Manager:

“We are delighted to have come to an agreement with Ticketmaster Sport and are looking forward to improving our ticket purchasing journey for supporters.

“Given the problems faced over the 21/22 season, Ticketmaster will make the entire ticketing process much smoother for both staff and supporters with their support and range of solutions.

“The platform will continue to develop and meet the needs of our fans as we continue with our ambition of growing the crowd.”

Existing Season Ticket Holders will in the near future receive an email asking them to register for an account on our new ticketing site, which will be live imminently.

Club staff are now working with Ticketmaster to ensure the new system is up and running as soon as possible.

Information on ticket pricing, season ticket pricing and renewals will be made available soon.

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