Your Harrogate is expanding and adding sister brands in North and West Yorkshire.
Launching at the start of July, two new ‘proper local radio’ stations Your Skipton and Your Ilkley will come to life.
The two stations will have great music, brilliant prizes from local businesses, half price vouchers and support for community events.
Adam Daniel, Commercial Director of Your Harrogate, said it’s a natural expansion.
He said:
“We’ve had such fantastic support across the Harrogate district over the past four years.
"We want to give Skipton and Ilkley their own local stations that shout loud and proud about these brilliant towns.
"We’ve worked our socks off to be supportive of pretty much everything happening in Harrogate and we will now do the same in the Dales."
Your Skipton and Your Ilkley will be available online, app and on smart speakers from July.
A move onto small scale DAB is set to follow soon as Ofcom have now advertised for a new multiplex to cover Skipton, Ilkley and Keighley.