Harrogate Business Improvement District (BID) is backing a smartphone app designed to increase footfall and sales to town centre businesses.

The BID is teaming up with LoyalFree, the app’s creators, and will become the 31st town in the UK to adopt the innovative digital platform.

The app provides information for locals and visitors including a local guide, exclusive deals and loyalty schemes, fun local events and interesting trails.

BID levy payers will benefit from advertising opportunities, customer insights and social media support, and businesses already signed up include Cafe M, The Crown Hotel and Nutrition Joe’s Urban Cafe.

Matthew Chapman, Harrogate BID Manager, said:

“From my previous role with Huddersfield BID, which introduced LoyalFree more than a year ago, I know first-hand the benefits it can help deliver.

“The LoyalFree app now provides Harrogate town centre with a great digital platform to showcase all the amazing businesses here. There is so much on offer in the town, and we hope it will encourage more people to support our local high street.

“Even before our launch, a number of businesses have already signed up to the LoyalFree, which is really encouraging news.”

LoyalFree’s digital trails are one way app users can explore the town’s history, hidden gems and best independents.

Sophie Hainsworth, co-founder of LoyalFree, said:

“We are delighted to be working with Harrogate BID. It’s more vital than ever for digital solutions to support the high street experience, and we hope businesses take advantage of everything the app has to offer.”

Harrogate residents are also being encouraged to download the LoyalFree app, and those doing so before 4th July will be in with a chance of winning a £150 Weetons hamper with their in-app competition.

The LoyalFree app can be downloaded for free, here: www.loyalfree.co.uk/download or by searching ‘LoyalFree’ on the iOS and Google play store. 

Read more local stories from Your Harrogate here.